About Us

Forever Love began in the heart of Central Otago in 2024 by Alex Hall, born from a simple truth – there was a gap here, and we weren’t being catered to. We started as a permanent jewellery business, offering something truly personal and lasting, and quickly grew to carry what is now arguably New Zealand’s largest selection of chains – a beautiful option for everybody, of every taste.

Over time, Forever Love has evolved into a modern jewellery destination. We create contemporary, bespoke pieces and ready-to-wear designs, blending craftsmanship with style. From custom creations to meaningful everyday jewellery, we’re here to make your vision shine.

We also offer expert jewellery and chain repairs in gold, gold-filled, and sterling silver – because the pieces you love deserve to last forever.

Forever Love permanent jewellery is also available for pop-ups, events, and private parties. If you have a special occasion coming up, get in touch with us to discover how we can make it even more meaningful.